Even with a strong social media strategy and a perfect content marketing plan, the way you address your audience online could fail to inspire your biggest fans. In this 90-minute session, you'll learn:
- How to write compelling marketing copy for websites, brochures, and press releases
- Why most business professionals sabotage their best campaigns
- How to apply one simple trick to your copy for maximum audience delight
You'll also learn the best practices of companies that understand how to maintain an authentic, consistent tone across all of their customer communications, even in crisis situations.
About Joe Taylor Jr.
Joe Taylor Jr. has covered personal finance and business for over two decades, and now manages the content strategy practice at Philadelphia's 2820 Press. His work has been featured on NPR, CNBC, Financial Times Television, Fox Business, and ABC News. Current clients include Comcast, Curalate, Auphsite Advisory, ITBusinessEdge, and other corporate communications teams across the United States.
