Although the Internet has made journalists and influencers easier to contact, a crush of competition has raised the bar for professionals seeking coverage of new product releases, special events, and industry position statements. Cutting through the clutter requires the right language, the right presentation, and reinforcement from anyone on your team who might possibly speak to a reporter. During this 90-minute session, you'll learn:
- How to set talking points that anyone in your organization can remember.
- How to structure press releases that get past newsroom filters.
- Why you should issue at least two different versions of every press release.
- When to get help from a professional PR agency, and when to tackle press releases on your own.
Your ticket includes access to a members-only discussion forum where you can ask for accountability, share ideas, and seek support from other attendees.
About Joe Taylor Jr.
Joe Taylor Jr. has covered personal finance and business for over two decades, and now manages the content strategy practice at Philadelphia's 2820 Press. His work has been featured on NPR, CNBC, Financial Times Television, Fox Business, and ABC News. Current clients include Comcast, Curalate, Auphsite Advisory, ITBusinessEdge, and other corporate communications teams across the United States.